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How to use whatsapp for business9/6/2023 ![]() With a potential audience that large, it’s easy to engage with new prospects that may not yet be aware of all your business has to offer. WhatsApp, the most popular messaging app worldwide, has upward of two billion active users across more than 180 countries. The benefits of using WhatsApp for businessįor brands that use WhatsApp to engage with customers, there are a number of clear benefits. In this article, we’ll establish the growing importance of WhatsApp across business functions (not just marketing), showcase the ways some brands are using the app, and highlight a few innovative tips for making the most of the network. That’s a large market, ripe for engagement. Today, more than five million brands are active on WhatsApp Business. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer.Ĭoupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences.
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